Who this is for
• You’re getting signups, but users don’t activate the core feature
• Trial-to-paid conversion has plateaued
You’re running paid traffic but unsure where revenue is leaking
• You want clarity before scaling ad spend
If this sounds familiar, a structured conversion audit will bring clarity.
Our approach to increasing conversions
1.Diagnose
Structured, hypothesis‑driven audits — not random tweaks.
We analyze landing pages, messaging alignment, user flow, and drop‑off points to identify where revenue is being lost.
2. Prioritize
Clear prioritization based on revenue impact.
Every issue is ranked by expected impact and implementation effort — so teams focus on what actually moves revenue.
3. Implement
Practical implementation guidance, not just reports.
We provide concrete changes, test ideas, and structured execution steps — not generic recommendations.
Funnel Breakdown Example
Below is an example of how I analyze a service-based website
to identify conversion friction and missed opportunities.
Key Friction Points Identified
• Unproven “#1 ranked” claim without credibility
• No clear primary call-to-action above the fold
• Overloaded service list causing cognitive overwhelm
• Lack of urgency-driven messaging
This is the level of structured analysis applied in every conversion audit.
Focused conversion work
Everything needed to turn traffic into conversions
We focus on the parts of the funnel that directly impact conversion performance.
Clear analysis, structured execution, and measurable improvements — without unnecessary tools or noise.
Conversion Audits
We analyze landing pages, messaging, and user flow to identify friction points
that prevent users from taking action.
Funnel & Page Optimization
Hands-on improvements to structure, copy, and calls-to-action,
based on real user behavior and audit insights.
Ongoing CRO Support
Continuous optimization for teams running paid traffic,
focused on testing, iteration, and measurable performance gains.
Pricing
Audit
€290 one‑time
Focused audit of your landing page and funnel.
- Page & flow review
- Messaging clarity
- UX friction points
- Actionable recommendations
Optimize
€699
Hands-on optimization based on audit insights.
- Everything in Audit
- Copy & structure fixes
- CTA & flow optimization
- Implementation guidance
Enterprise
Custom pricing
Ongoing conversion optimization for teams scaling paid traffic.
- Custom experiments
- Funnel-level optimization
- Continuous iteration
- Priority support
Stanislav Pavlov
Founder, STNSLVADS
Who’s Behind This
I work with early-stage SaaS teams to identify where conversion friction is holding back revenue.
My approach is structured and hypothesis-driven — focused on clarity before optimization.
Instead of random tweaks, I help teams understand exactly what to fix and why.
How we work
Audit
We analyze your landing page, traffic intent, and conversion flow to identify friction points.
Optimize
We refine messaging, structure, CTAs, and user flow to improve clarity and confidence.
Test & Iterate
We validate changes through experiments and iterate based on performance data.
What clients say
“Not generic CRO advice. We got specific points we could implement without redesigning the entire page.”
— E‑commerce team
“Clear, structured feedback that helped us understand where users were getting stuck after the click.”
— SaaS founder
“The page finally made sense to cold traffic. Fewer unqualified leads, better conversations.”
— Services business